Harry Touche

Associate Director, DeloitteLondon, UK11 years in CDP & MarTech consulting

cv.harrytouche.com · linkedin.com/in/harrytouche · github.com/harrytouche

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I lead enterprise customer data programmes end to end. In my current role, that’s 1B+ personalised experiences¹ and £10m+ saved¹ in ad spend.

1B+personalised experiences across 10+ channels¹
£10m+reduction in advertising spend¹
4xconversion uplift on key customer journeys¹
30+practitioners led in cross-functional teams²

MarTech Multisolution Architect, Leading UK Package Holiday Operator, Sep 2023 – Present
Across my Deloitte career overall

Summary

Eleven years at Deloitte, from business analyst to Associate Director leading a £15m+ customer data engagement. I pair hands-on depth across Adobe Experience Cloud and CDPs with building teams that clients can keep running without us.

Selected work

Deloitte
Sep 2015 – Present

Chosen for relevance. Full history under Earlier roles.

MarTech Multisolution Architect

Leading UK Package Holiday Operator · Sep 2023 – Present

Unified data from 10+ sources in Adobe Real-Time CDP and AJO, delivering 1B+ personalised experiences, a 4x conversion uplift and £10m+ lower ad spend.

Winning work: Joined a £15m+ engagement at discovery and drove repeated contract extensions and follow-on work.

Technical delivery: Lead the CDP and activation workstream, from architecture oversight to hands-on design reviews and debugging. Implemented Adobe Real-Time CDP, AJO and AEM Assets, with segmentation, suppression and decisioning logic behind a 33% larger addressable audience and 8x more re-engaged customers.

Team building: Appointed the project manager and technical leads, upskilled a UK and Italy team on the Adobe platform, and mentored practitioners into lead delivery and design-review roles.

Capabilities & Delivery: Personalisation
Solution Architecture
Stakeholder Management
Team Leadership
Value Realisation
AI & Development: AI-Assisted Delivery
Claude Code
Copilot
MCP Servers
Python
SQL
MarTech & Analytics: Adobe Experience Manager
Adobe Experience Platform
Adobe Journey Optimiser
Adobe Launch
Adobe Real-Time CDP
Adobe Target

Analytics Leader

Major UK Grocery Retailer with Delivery Service · Feb 2021 – Jul 2022

Found the analytics was fundamentally broken, won the mandate to rebuild it, and grew the team from 2 to 8–10.

Joined a 2-person analytics team supporting a grocery delivery product and scaled to 8–10 Deloitte practitioners within 12 months. Diagnosed a critical issue: the existing analytics implementation was fundamentally broken, so no report could be trusted. Successfully escalated to the executive sponsor and secured mandate to rebuild from the ground up. Led an 18-month implementation of a new analytics platform and migration to the latest version, including design and deployment of a proprietary value tree framework, a data lineage and attribution model enabling business teams to understand metric dependencies and ownership at a granular level.

Actively coached team members in technical skills (dashboarding, data warehouse, tag management) and presentation delivery, deliberately rotating stakeholder-facing responsibilities to build client-facing capability. At engagement close, the client hired 5 practitioners to take over the team, continuing the work independently with high confidence.

Capabilities & Delivery: Digital Analytics
Team Leadership
AI & Development: JavaScript
MarTech & Analytics: Google Analytics
Google BigQuery
Google Looker Studio
Google Tag Manager
Tableau

Earlier roles

Career break

Apr – Sep 2023

Skills

Select a skill with a count to highlight the roles where I used it.

Capabilities & Delivery

AI & Development

Agentic Workflows
AI Governance
Cloudflare
Docker
Gemini
Git

MarTech & Analytics

Alteryx

Credentials

Certifications

Adobe Certified Expert, Real-Time Customer Data PlatformAdobe. Expert-level certification covering Adobe Real-Time CDP architecture, implementation, and activation. Supplemented by direct participation in workshops and bootcamps with Adobe product teams.
Adobe Certified Expert, Adobe Journey OptimiserAdobe. Expert-level certification in AJO journey design, campaign orchestration, and cross-channel activation.
BCS International Diploma in Solution DevelopmentBCS. Professional qualification in software solution development methodologies.
BCS International Diploma in Business AnalysisBCS. Professional qualification in business analysis techniques and practices.

Awards

2019Deloitte Adobe Analytics Practitioner of the Year: internal recognition for technical expertise
2020Adobe Practice Impact Award: recognition of measurable client business impact through Adobe solutions
2020MCA Young Consultant of the Year Finalist: external consulting industry recognition

Education & languages

MPhys Physics (2:1), University of Oxford

2011 – 2015

Four-year integrated Masters degree. Final-year project: statistical analysis and quantification of atmospheric gases using global infrared satellite data to detect and measure significant atmospheric events (forest fires, volcanic eruptions, pollution). Proficient in IDL language and advanced statistical techniques.

Schooling, Eton College

2005 – 2010

A Levels (2008–2010): A* Physics, A* Maths, A* Further Maths, A Biology.

GCSEs (2005–2008): A* Maths, Physics, Chemistry, Biology, French, Geography · A English Language, Latin · B English Literature.

Get in touch

For senior CDP and MarTech roles, or advice on a customer data programme.